1978 to Present

MATcutter.com, originally known as Designer's Gallery, began its focus on mat production and printing as a natural evolution of its art marketing and computer technology experience. According to the company, this was driven by a desire to help artists with the more difficult aspects of selling their work. The key inspirations for the shift to mat production Artist representation experience: The business began as "artist reps," representing and merchandising artists creations to a wider audience. This experience gave them insight into the needs of artists and the challenges they faced in marketing and presentation. Early wholesale success: In the past, the company created an Atlanta wholesale art gallery and produced its own line of framed and matted photography for hotels. These ventures demonstrated the potential of high-volume, quality framing and matting. Leveraging technology: With the introduction of the internet, the company\'s founders combined their art marketing knowledge with an early interest in computer technology. The purchase of expensive, high-tech computerized mat cutters (CNCs) allowed them to produce mats faster, better, and more cheaply than manual methods. This technology freed artists from the tedious work of cutting mats and allowed them to focus on creating and selling their art. The internet allowed MATcutter.com to reach a much larger audience to take advantage of this production technology.\r\n \r\n\r\n Meeting market demand: By offering custom services, the company could cater to a broader range of clients beyond just professional artists. This included hobbyists and businesses producing framed images for corporate settings or special events. The development of the 4color.matcutter.com brand specifically addressed the market for personalized products for celebrations, commemorations, and branding. Expanded capabilities: Over time, the company expanded its offerings beyond simple rectangular mats. It added the capacity for imprinting graphics, multi-windows, carvings, and other decorative elements to create unique, high-value products. This was was a direct result of investing in technology that allowed for more creative and complex designs.